► Writing your Manifesto
Writing a manifesto or ‘election address.'
The manifesto is the key document to get your message across. It is the only information that voters will have about you at the crucial moment at the polling station.
A well-written and interestingly designed manifesto can make a significant difference in influencing people to vote for you.
A survey carried out by NUS into voter attitudes revealed that many people did not vote in union elections because it was often unclear what the candidates stood for. They wanted to know who the candidate was, what they believed in and what they would do if they got into office.
Where to start?
1. Think about what would influence you to vote for someone. What do you believe? Do you believe that transport to the University should be improved? The student rep system could be better? There should be better sports facilities? Whatever it is, make a list of your beliefs.
2. You need to select the ones that you think would be popular with students, but are also achievable. There are many candidates in Union elections who have announced that they will make the beer cheaper, only to be given a lesson in economics by other candidates in the election!
3. Select 3 beliefs.
4. Write down the issue and how it affects students and what you would do if you get elected.
5. Make it concise and to the point.
6. Think of snappy titles that you can give to your three beliefs. Voters tend to scan read the election publications, so it is crucial to draw them in with a headline. Better Transport will be read by those students who are regularly delayed by the bus service.
7. Who are you? It is amazing how many candidates forget to tell the voters about themselves! Students will often vote for candidates who have something in common with them. So briefly tell them:
• What course you’re on
• Where you’re from
• Age, race, gender, sexuality as you see fit
• Membership of clubs and societies
• Involvement in other groups
8. Thank them for taking the time to read your information and for voting for you.
